- Payday loans in New London follow Texas law (Texas Finance Code chapter 393 (Credit Access Businesses)).
- Texas law sets no cap on payday loan fees, so prices vary widely by lender.
- The nearest larger city is Longview, about 20 miles away.
New London at a glance
| New London | |
|---|---|
| Population (2024 Census estimate) | 988 |
| Change since 2020 | +2.6% (growing) |
| County | Rusk County |
| Size rank among 1,127 Texas places we cover | 807th |
| Nearest larger city | Longview (about 20 miles) |
| Credit unions headquartered in town (NCUA) | None |
| Other towns within 25 miles | 22 (about 264,809 residents) |
| Typical payday APR statewide (CRL 2023) | 662% |
There is no separate New London payday law: Texas rules apply here, and any lender serving New London residents, online or in person, needs a license from the Texas Office of Consumer Credit Commissioner (OCCC).
Credit unions near New London
NCUA data (June 2026) shows no credit union headquartered in New London or Rusk County. Many credit unions have branches in other towns or accept members online. Use the NCUA’s Credit Union Locator to find one near you.
Only federal credit unions can offer payday alternative loans (PALs), capped at 28% APR; state-chartered credit unions often have their own small-loan products. Membership rules apply, and only main offices are listed here; find branches near you with the NCUA Credit Union Locator. See how PALs work.
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Payday loan rules that apply in New London
In short, Texas rules that cover New London include: how it works: most payday and title loans are arranged by licensed Credit Access Businesses (CABs) with a third-party lender; fees: cAB fees are not capped by state law, which is why Texas has some of the highest APRs in the country; licensing: each CAB location must be licensed by the OCCC. See the full Texas payday loan rules.
Many Texas cities have their own rules for credit access businesses, such as limits on loan size and renewals. Ask the lender whether New London has one, or contact the city.
What a $300 loan costs in New London
The Center for Responsible Lending put the typical APR on a $400 payday loan in Texas at 662% (June 2023). Texas law sets no cap on payday loan fees, so prices vary widely by lender. Check any offer with our payday loan calculator.
Other help in Rusk County before you borrow
Before a payday loan, New London residents can usually find something cheaper:
- Local assistance through 211 covering Rusk County.
- A credit union payday alternative loan (max 28% APR). See PALs explained.
- Your bank’s small-dollar loan, if offered (compare banks).
- A cash advance app for $20–$500 (apps compared).
Towns near New London
The nearest larger city is Longview, about 20 miles away. See all 1,127 Texas cities.
Need cash before payday?Send one free request to our lender network. We are not a lender; offers and rates come from lenders.
Request a loanFrequently asked questions
Are payday loans legal in New London?
Yes. Payday loans are legal in New London under Texas state law, and lenders must be licensed by the Texas Office of Consumer Credit Commissioner (OCCC).
How much does a payday loan cost in New London?
Texas law sets no cap on payday loan fees, so prices vary widely by lender. The typical statewide APR was 662% in 2023.
Where is the nearest credit union to New London?
NCUA data shows no credit union headquartered in New London or its county. Use the NCUA credit union locator to find branches and online credit unions.
Sources
- U.S. Census Bureau — City and town population totals, Vintage 2024
- U.S. Census Bureau — 2024 Gazetteer files (place locations)
- NCUA — Credit union call report data, June 2026 (FOICU)
- Texas OCCC — Credit access businesses
- Center for Responsible Lending — Red Alert Rates: APRs on $400 single-payment payday loans (June 2023)
- CDFI Fund — NCUA payday alternative loans summary